Texas Roadhouse

Advertising Yum!

So, upon my return from my cousins wedding in Florida on Monday, I had to go and re-collect my poochies from their respective dog sitters. (3 dogs, 3 different dog sitters).

MB and I were driving along RT 6/10 to get to Cranston to pick up Brandy Boi....we had plans to grab a quick bite on the way

As a Sales and Marketing Major from University of Delaware, I have always been fascinated with advertising, and the ability for an ad (print, billboard, radio..etc) to actually MOVE you to buy the product it was advertising....I mean, how many times have you driven by a Dunkin

Donuts billboard? (btw, billboard ads cost an average of $8,000 for 3 months)

Do you really need a Dunkin billboard to drive you to get your ice coffee? No, there is a Dunk on every corner in RI and you're gonna go there to get your daily caffeine fix anyway!

As we were driving on Rt 6/10 there was a Billboard for Texas Roadhouse: 20 meals under $10.......Errrrrrrrr.....Pull over! So we quickly exited the highway and made our way to Texas Roadhouse.

As I had never eaten there before I have heard nothing but how awesome their fresh bread is. The hostess grabbed us a basket of bread from under the heat lamps as she showed us to our seats. I'll give the bread a "C" in the realm of restaurant bread rolls.....although the maple butter was delish...how can you go wrong with maple butter?

And the best part about the Billboard advertising, is though we planned on going in for 2 meals under $10, we both ended up choosing dishes that cost more than $10!

Bens had Sirloin Steak and BBQ Chicken and I had a half slab of FALL-OFF-THE-BONE RIBS

"Our "blue ribbon" winning ribs are slow cooked with a unique blend of seasonings and signature BBQ Sauce. Available in half slab or full slab."

Each of our dinners were served with a choice of two sides.

I chose house salad--yummo with cheese and hard boiled egg..light ranch dressing..delish and a Baked Potato (loaded with butter and sour cream...Mmm).MB had the house salad and a Sweet Potato.

All in all BRAVO to Texas Roadhouse's Advertising Team..not only did they "drive" us in there for a meal under $10, they achieved the ultimate advertising goal of making more $$!

Texas Roadhouse Received an A..We'll definitely be back..

Oh and our server, Jack Black's long lost twin, Matt, he was good too....good as servers go...not fabulous, but did his job...he received a 20% tip.